Altus Commissary celebrates heart healthy promotions in February

  • Published
  • By Sallie Cauthers
  • Defense Commissary Agency
FORT LEE, Va. --  In support of the American Heart Association's National Heart Health Month, the commissary will offer shoppers a myriad of special events and in-store promotions highlighting health, nutrition and great savings.

"Take a look around your commissary in February and you'll find what we call healthy 'bundling' promotions," said Chris Burns, Defense Commissary Agency sales director. "Companies are combining their efforts to offer shoppers even better savings. An example of this is having name-brand breakfast cereals positioned next to fresh fruit."

Throughout February, DeCA's industry partners - vendors, suppliers and brokers - are collaborating with commissaries to offer discounts beyond everyday savings. Customers are asked to check their local commissary for details on dates and times for the following promotions:

· With their "Build a Heart Healthy Pantry" promotion, Quaker and Naked Juice encourage shoppers to stay on the right path for a "tip-top ticker." Pamphlets about Quaker and Naked Juice products, along with coupons and recipes, will be available. Their exclusive savings website, www.quakermilitary.com, will highlight heart healthy recipes and additional educational information. This promotion runs throughout February.

· The "Just Add Milk" promotion by General Mills features high-value coupons offered on their cereals. A coupon for free milk is available with multiple purchases. This event runs Feb. 7-20.

· Unilever and Advantage Sales, LLC, will sponsor its fourth annual "Focus on Fitness" contest, Feb. 7-20. The purchase of any Unilever Brand contributes to the wellness of military installations by helping them move closer to winning healthy rewards. More than 75,000 in-store coupon flyers will be distributed, offering $6 in savings per flyer. The winning military installations will be awarded more than $40,000 in wellness prizes that support fitness and healthy lifestyles.

· The J.M. Smucker Company and their broker, Overseas Service Corporation, are running the 8th Annual "Serving Our Country's Finest" event, Feb. 21-March 6. Many J.M. Smucker brands will be featured, and OSC will hand out more than 400,000 free military calendars to shoppers. The calendars feature high-value coupons and recipes.

· ConAgra Foods will feature the "Ready-Set-Eat: Free Groceries for a Year!" event, Feb. 7-March 6. Shoppers can receive coupon booklets featuring convenient meal solutions and up to $10 in savings. Customers can also visit www.conagracommissarydeals.com where they can enter to win the grand prize of free commissary groceries for a year. Shoppers can enter by signing up for the ConAgra Foods Commissary Deals monthly e-newsletter or referring their fellow commissary shoppers to sign up. Shoppers who sign up will also get a high value "thank you" coupon to redeem in their commissary.

· Dixon Marketing will sponsor their "15th Multi-Brand Heartfelt" event, Feb. 7-March 6. Giveaways include: 100 $50 commissary gift cards, one $1,500 scholarship for military children, high-value coupons to enhance shopper savings, and 500,000 in-store flyers with worldwide circulation. Shoppers automatically qualify for the opportunity to receive one of 100 $50 commissary gift cards by registering online at www.familymedia.com/dmi.

"Your commissary offers great savings every day of the year!" Burns said. "The Defense Commissary Agency does everything in its power to keep your savings high and prices low. Never forget that your commissary is worth the trip."